Semiotics

Semiotics in type

I have found this successful example that represents its meaning within visual symbol. A signifier is the word itself, a combination of letters we read and imagine or understand the meaning. The signifier is the letters ‘I’ hiding behind the other letters and made a different colour to stand out and make an effect of hiding behind.

Semiotics in signs

This sign is seen by everyone mostly in large buildings and its original purpose is to be somewhere where it’s wet, just been polished and is slippery because a cleaner has just cleaned the floor or there is a leak or spillage right under the sign. This particular image is remade with humour and refers to the movie 300. Most of the people know the scene where the messenger has been kicked in the chest by king Leonidas and fell down the huge well. Judging this image the signifier is the actual sign and the signified is the reference to the movie.

Semiotics in ads or videos

 advertising with impact

While looking for the perfect video to write about I have chosen this perfume ad with Nicole Kidman. The video hasn’t even got the product on the show, just the logo all over the video and it is mentioned quite a lot and always somewhere high on the top. The signifier here is the logo which constantly reminds us that the advertisement is about the perfume. The signified here in this ad is that the perfume is so special that if you spray some, you will have a fairy-tale, a prince-like guy, he will love you for your smell, you will look gorgeous like Nicole Kidman and live in a dream.